I am a Senior Graphic Designer with a strong passion for visual storytelling, brand building, and bringing creative ideas to life across digital, web, and print. I hold a Bachelor of Arts with Honours in Communication and Media Studies from Misr International University. My creative journey took a more focused direction when I studied Graphic Design for Print and Web at Humber College in 2014, followed by further Web Design studies at McMaster University in 2018.
Today, I lead creative projects at MCAP, where I manage branding initiatives, digital campaigns, and multi-platform design solutions. I've played a key role in rebranding major financial institutions, redesigning websites and portals, and producing a wide range of marketing materials that include everything from investor presentations and animated videos to social media content and event assets.
Before joining MCAP, I worked as a Web and Graphic Designer at the Toronto Regional Real Estate Board. There, I created animated banners, motion graphics, and video content for digital, social, and broadcast platforms. I also contributed to TRREB's rebranding, built engaging marketing campaigns, and ensured all creative adhered to brand and accessibility standards.
I am highly proficient in Adobe Creative Cloud, including After Effects, Illustrator, Photoshop, InDesign, Premiere Pro, Adobe XD, Animate, Dreamweaver, and Firefly. I regularly work with tools such as Figma, WordPress, SharePoint, Salesforce Marketing Cloud, Azure DevOps, HTML, CSS, JSON, and JavaScript to build and manage websites, landing pages, and digital assets.
Beyond the tools and projects, I bring a collaborative mindset and a love for learning. I mentor other designers, work cross-functionally with developers, IT, and marketers, and enjoy exploring new technologies to push creative boundaries. I believe in the power of design not only to communicate but to inspire, connect, and drive results.
Creativity is a lifelong journey, and I embrace it with relentless curiosity and passion. There's always more to learn, new boundaries to push, and fresh perspectives to uncover. I believe in constant evolution because true greatness is never final, and the best is always yet to come.

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InDesign, Illustrator, Photoshop, Dreamweaver, After Effects, Animate, Premiere Pro, Adobe XD, and Firefly
HTML5, CSS3, Bootstrap, CMS, JSON, JavaScript, jQuery, PHP, Wireframing, Prototyping, User Experience (UX), User Interface (UI), and WCAG & WAI-ARIA web standards for accessibility
Animation, Typography, Artwork, Mockups, Illustration, Publication, Branding, Digital & Print Design, Packaging, Pre-press and Printing Process, Video Editing, and AODA
Teamwork, Innovation, Creativity, Mentoring, Training, Coaching, Managing and Supervising Direct Reports, Brainstorming, and Critical Thinking
Mac OS & Windows, Microsoft Office, B2B SaaS Marketing, B2C SaaS Marketing, Generative AI Tools, Drawing, Painting, Sketching, and Photography
English & French